Market Size and Growth Drivers
The global laundry services market reached $80 billion in 2024 and is expected to continue expanding at a CAGR of 7.1% to exceed $140 billion by 2032 (Source: Market Research Future).
Its core growth drivers have the following key factors:
❑ Accelerating urbanization
The proportion of the global population living in cities has exceeded 57% (according to the World Bank), which has led to an increase in professional laundry services to 23%.
❑ The technical innovation to promote
Intelligent order management system increases the operation efficiency by 40%. Mobile terminal orders of jumped from 31% in 2019 to 68% in 2023.
❑ Consumption upgrade requirements
The high-end clothing care segment led the way with a growth rate of 9.2%, and the premium of luxury leather goods care services was 3-5 times that of conventional services.
The Evolution of the Business Structure of Laundry Services
❑ On-demand services dominate
On-demand services will account for 42% of the market in 2023 and is expected to exceed $60 billion by 2030.
❑ Self-laundry upgrade
Smart laundry rooms equipped with Internet of Things technology are rapidly rolling out in the Asia-Pacific region, and the frequency of single-machine use is 8-12 times a day. Users will prefer self-service laundry equipment with simple operation and convenient payment.
❑ Green solution
Enterprises using biodegradable detergents have reduced customer costs by 28%, and the penetration rate of water-saving equipment has increased by 15% annually.
Regional Market Map
❑ North American market (32% share)
Premium subscription services are popular, with a price of $45-75 per customer.
❑ The European market (27%)
The premium capacity of environmental certification service is 18% to 22%.
❑ Asia Pacific markets (8.5% CAGR)
India “laundry service” model for $320 million venture capital injection.
Epidemic Impact and Industry Response
The size of the market slump 19% in 2020, but a v-shaped recovery was achieved by the following innovation:
❑ Medical sterilization equipment installed capacity increased 210%.
❑ B2B business proportion increased from 38% to 52%.
❑ The contactless delivery system reduced the average delivery time to 2.7 hours (up 41% from pre-pandemic).
Sustainable development practices
Industry leader has achieved:
❑ 98% recycled packaging materials.
❑ Solar power accounted for 34% (industry average).
In the future, environmental protection, energy saving, and the ability to provide on-demand laundry services can remain dynamic and business growth.
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