Online Laundry - Advantages of New Laundry Model

The research report on the development of China’s washing and dyeing industry pointed out that the operating income of the washing and dyeing industry is expected to exceed one trillion yuan by 2025.

Rise of Online Laundry Services

With the increasing number of life service businesses on online platforms, many Chinese e-commerce platforms have launched online laundry, such as “Jingdong Laundry”, “Fengchao Laundry” and so on. The e-commerce platform, with its huge traffic advantages, has attracted many users who are accustomed to online shopping, and at the same time has attracted the traditional laundry factory, which originally lacked its own business, to transform and accept online and offline laundry business simultaneously.

Differences from Traditional Offline Laundry

However, due to the different types of customer groups, pricing methods, receiving and sending methods, the types of clothes, dirty conditions, ironing requirements, customer complaint channels, and so on are significantly different from the traditional offline laundry mode.

● Data show that the consumer group of Internet laundry in China will exceed 220 million people by 2025. With the development of the Internet and the upgrading of consumers’ consumption power, Online laundry, a more convenient way of consumption, is more popular.

How Online Laundry Works

Online laundry means that the user places an order online through the e-commerce platform, and the courier picks up the clothes at the door or the user sends the item to the designated place. The clothes are then sent to the central laundry factory for washing and then returned to the customer by logistics or to a designated pick-up. Compared with traditional small-scale offline dry cleaners, the convenience and efficiency of online laundry factories are much higher.

Advantages of Factories vs. Small Laundries

The advantages of factories VS laundries can be started from the following three points.

❑ More Advanced Laundry Facilities

The laundry factory will be equipped with more advanced laundry equipment because they are not limited by the size and the amount of investment, such as different kinds of dry cleaning machines, wet cleaning machines, washing machines, dryers, form finishers, and so on.

The laundry of all kinds of clothes and shoes, as well as the maintenance of leather goods, can be completed by the central laundry factory. The traditional dry cleaners' laundry equipment is often relatively simple. Washing supplies are relatively simple, too. So, the quality of washing can not be guaranteed. The type of laundry will also be relatively simple, and some laundry and care work that requires more professionalism can not be completed by itself.

❑ More Professional Staff

Traditional small-scale laundry needs at least two employees in the peak season, and the daily washing volume is about 70 pieces. Affected by the off-peak season, these employees are generally part-time, which is unstable and difficult to manage. They have not received systematic training in cleaning knowledge and just do some simple work, like stain pretreatment.

The daily washing capacity of a medium-sized central laundry factory is about 1,500 pieces, equivalent to the capacity of 20 dry cleaners. It has a staff of about 15-20 people, and the per capita capacity is 2-3 times that of ordinary laundries. These employees are generally formal employees. The division of labor is clear, the personnel is stable, and the laundry factory can carry out team management through the corresponding system.

In the off-season of the laundry factory, technical training will be organized for them to learn more advanced scientific washing technology. Through long-term accumulation and continuous learning, they will have more washing experience and more scientific washing methods, which can effectively ensure the quality of laundry.

❑ Strong Delivery Capability

Network laundry is taken by express after the user places an order online, and finally sent by express to the user’s hand or designated memory point.

The online platform pays more attention to the timeliness of delivery. The online laundry does not need users to send clothes to the laundry and the logistics efficiency is high, which is very convenient for users who are accustomed to online shopping.

Convenience and Flexibility

In addition, traditional laundry can cover a relatively small range. If the quality of the laundry in the user’s area is not good, it will be troublesome to find another shop.

By choosing online laundry, people can fully understand the quality of washing and care through user evaluation and some experience services, which are more free and convenient.

❑ Benefits for Busy Professionals

Therefore, online laundry is not affected by the opening hours and distance of the laundry and can avoid the situation of customers forgetting to pick up clothes, which is more convenient for busy office workers.

Conclusion

Online laundry has become more and more popular, but there are still some drawbacks. If you are interested, we will continue to share some problems of online laundry later.