Reasons Why Laundry Service in this 5-Star Hotel is Popular

As a five-star hotel managed by Shangri-La Group, China World Hotel is located in the center of Beijing’s diplomatic and business activities: China International Trade Center Business District, known as the “Second State Guesthouse”, “China Platinum five-star tourist Hotel”, and other reputable names. Such a well-known hotel, both at home and abroad, has recently gone viral on social media due to the development of the laundry business. What are the reasons?

The 33-year 5-Star Laundry Service Heritage

China World Hotel has 584 rooms and 69 apartments. It has been in operation for 33 years and has received many foreign heads of state and major international events. No matter the hardware facilities or service level, or industry reputation, it can be called the hotel industry benchmark.

● Energy-saving and High-quality Laundry Service

China World Hotel has a self-owned laundry room covering an area of about 820 square meters, equipped with various types of dry washing machines, industrial washing machines, industrial dryers, ironing machine, and other high-end laundry equipment 54 sets, to provide hotel guests with environmentally friendly, high-quality, safe and healthy linen washing and guest laundry services.

Business guests attach great importance to the cleanliness, smoothness, brightness of color, and delivery time of clothes, so the hotel constantly improves the standardization of the laundry process, the washing standards, and the staff operating experience. To this end, the Group is equipped with high-quality industrial washing machines, dryers, and washing chemicals. While obtaining the ideal washing effect, effectively reducing the impact on the environment, from the actual washing to the packaging and transportation of each link of the use of the process, is to strive for environmental protection, and fully meet the customer’s growing demand for environmental washing and quality washing.

● External Laundry Service

At present, China World Hotel not only undertakes the garment and guest clothes washing business of three Shangri-La hotels but also opens the external washing business of high-end guest laundry and garment service group orders.

Reasons

The improvement of its business system mainly benefits from the following advantages:

Advantage 1: Advantageous Geographical Position

China World Hotel is located in the center of the International Trade business district, adjacent to the International Trade Mall, hotels, apartments, and commercial office buildings. It not only has the group’s stable hotel washing business but also has the location advantage of undertaking high-end guest clothing, garment washing, group washing, and other washing businesses.

Advantage 2: Complete Hardware Infrastructure

The laundry room, equipment, chemical materials, labor, and other hardware supporting facilities, coupled with the group’s perfect training and assessment system, can ensure that employees continue to improve their washing skills. This also enables the washing line to effectively and timely complete the optimization of the washing process on demand, and provide customers with a high-quality washing experience step by step.

Advantage 3: Customer Experience Promotes the Development of External Washing Business

The customer reputation accumulated by China World Hotel in the past 33 years can naturally introduce the washing service of China World Hotel through word-of-mouth transmission, combined with the after-sales washing business contact of China World Hotel itself in high-end shops and the publicity and promotion of office service washing business, which jointly promote the development of external washing business.

Advantage 4: The “Red Note/Xiaohongshu” and Other Social Media Platforms

Some new social media platforms, such as “RedNote(XiaohongShu)”, a popular social sharing platform in recent years, also help the marketing of the hotel laundry business. The various washing and nursing graphic experiences spontaneously displayed by customers in the “RedNote(Xiaohongshu)” can reach consumers more intuitively and deeply, so that more consumers with high consumption power and who pay attention to the quality of life can make consumption decisions about hotel laundry more easily.

Advantage 5: The Support of Star Service Standards Strengthens the Customer Stickiness of External Laundry Service

In addition to meeting the basic washing needs of customers, China Grand Hotel pays more attention to the good experience of a five-star washing service of “high quality and efficiency, green environmental protection, safety, and comfort”. Such as:

● Make a reasonable laundry charge standard according to the type of clothing fabric, balance the actual needs of customers between the washing cost and the washing effect;

● Adopt high-end intelligent washing equipment to complete the professional washing and care of clothes in a standardized washing process.

● Constantly improve the closed-loop process of laundry collection and washing, ensure the stability of washing quality, and effectively avoid various problems of third-party processing.

● In the clothing packaging and transportation link, reusable packaging materials should be used to bring customers a more eco-friendly washing experience, so as to further enhance the consumption stickiness of local high-end customers and the hotel's external washing service.

Conclusion

Now, driven by social media, many new forms of laundry services are emerging. People are no longer limited to traditional dry cleaners for washing. Many young users choose to have a self-service laundry chain hotel to open hour-room laundry, or high-end users to star-rated hotel laundry to wash clothes. Hotel chains and star-rated hotels can use these advantages to bring new profit points for themselves.