Report on Daily Clothing Washing and Dyeing Consumption (online) Trend Part 1

The Continuous Expansion of China's Washing and Dyeing Market Scale

❑Market Scale

As a basic service part to meet the needs of people’s daily lives, the washing and dyeing industry has continued to grow steadily since the end of the epidemic, and the market size has continued to expand. In 2023, the annual operating income of China's washing and dyeing industry reached 129.06 billion yuan. Among them, daily clothing washing and dyeing services accounted for 49.4% of the industry's annual revenue, reaching 63.76 billion yuan, which has recovered to the same period in 2019. According to estimates, by 2026, the annual revenue of the daily clothing washing and dyeing sector will exceed 80 billion yuan, with a compound growth rate of nearly 10%.

❑ Objects

● Firstly, the main objects of daily clothing washing and care service were autumn and winter clothing. The transaction volume accounted for more than half (55.1%).

● Secondly, in the past ten years, sneaker cleaning instead of leather shoe maintenance has become a new increment of daily clothing washing and dyeing, and the turnover of shoe washing and care has gradually increased to 23.8%;

● Lastly, the rest are daily clothing such as suits and shirts (10.7%) and luxury care business (9.9%).

❑Factors affecting the growing demand for laundry care for household and personal life

● The fabrics of the clothes continue to innovate and are increasingly functional so people can not wash the clothes by themselves to maintain the functionality and good use feeling. Professional laundry institutions are equipped with more professional equipment, such as wet cleaning machines and dryers with moisture control functions, and use computer programs to realize intelligent washing and care.

● The sneaker trend has led to increasing demands for washing and care. The cost of massive washing with intelligent laundry equipment is lower than the traditional offline manual shoe washing cost. Consumers are gradually enjoying the convenience of this way of washing shoes.

● Large or high-value clothes and complicated stains cannot be washed by customers themselves so that professional washing treatment are still needed.

The Online Laundry: Initial Stage of Development

With the development of living standards and the acceleration of the pace of life, the idea of “stay at home, enjoy the service” gradually took root among people. The internet laundry mode of ordering online and delivering offline on the internet has flourished. In 2023, the Internet laundry revenue with door-to-door service model as the core is nearly 5.1 billion yuan, accounting for 8% of the income of the daily clothing washing and dyeing industry.

❑ User scale

It is estimated that the overall scale of the daily clothing washing and dyeing industry will be about 292 million people in 2024. The scale of online washing and dyeing users is about 2700 million, accounting for 9.5%. There are still 90% of users who haven’t tried online laundry yet. Whether from the perspective of consumers or industry revenue, the online washing and dyeing of living clothes has begun to take shape, and there is still a very large room for growth.

❑ User experience

Consumers, whether it is a busy working family or an elderly person with mobility difficulties, can make an appointment at any time and anywhere through an online platform. Professional pick-up and delivery personnel will collect clothes at the agreed time, and then return them after cleaning. It breaks the restrictions of time and space. Taking the Meituan platform as an example, after the epidemic in 2023, Meituan online laundry users increased by 79% year-on-year and further continued to expand in 2024.

In the next article, we will continue to share the report with you.